Nudge: Improving Decisions About Health, Wealth and Happiness
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- Create Date：2021-04-01 14:54:47
- Update Date：2025-09-07
- Status：finish
- Author：Richard H. Thaler
- ISBN：0141040017
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Summary
NO。1 INTERNATIONAL BESTSELLER
From Cass R。 Sunstein and Richard H。 Thaler， winner of the 2017 Nobel Prize in Economics， Nudge is the book that changed the way we think about decision-making。
Nudge is about choices - how we make them and how we can make better ones。 Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself。 Unfortunately， we often choose poorly。 We are all susceptible to biases that can lead us to make bad decisions。 And， as Thaler and Sunstein show， no choice is ever presented to us in a neutral way。 By knowing how people think， we can make it easier for them to choose what is best for them， their families and society。 Using dozens of eye-opening examples and original research， the authors demonstrate how to nudge us in the right directions， without restricting our freedom of choice。
'How often do you read a book that is both important and amusing， both practical and deep？ 。。。 A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman， author of Thinking， Fast and Slow
'I love this book。 It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D。 Levitt， co-author of Freakonomics
From Cass R。 Sunstein and Richard H。 Thaler， winner of the 2017 Nobel Prize in Economics， Nudge is the book that changed the way we think about decision-making。
Nudge is about choices - how we make them and how we can make better ones。 Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself。 Unfortunately， we often choose poorly。 We are all susceptible to biases that can lead us to make bad decisions。 And， as Thaler and Sunstein show， no choice is ever presented to us in a neutral way。 By knowing how people think， we can make it easier for them to choose what is best for them， their families and society。 Using dozens of eye-opening examples and original research， the authors demonstrate how to nudge us in the right directions， without restricting our freedom of choice。
'How often do you read a book that is both important and amusing， both practical and deep？ 。。。 A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman， author of Thinking， Fast and Slow
'I love this book。 It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D。 Levitt， co-author of Freakonomics
Reviews
Lauralee
，
Ein interessantes Buch voller nützlicher Anregungen！Nur nach Klapptext und Einleitung hatte ich mir ehrlich gesagt etwas anderes - alltagsnäheres？ - vorgestellt， aber dafür， dass vor allem große und komplexe Themen wie Krankenversicherungen oder Hypotheken besprochen werden， war es trotzdem erstaunlich leicht und unterhaltsam zu lesen。Und die Argumentation ist sehr schlüssig: Gerade dann， wenn es um Entscheidungen geht， die man nur selten treffen muss und deren Konsequenzen im Vorfeld nur schwer Ein interessantes Buch voller nützlicher Anregungen！Nur nach Klapptext und Einleitung hatte ich mir ehrlich gesagt etwas anderes - alltagsnäheres？ - vorgestellt， aber dafür， dass vor allem große und komplexe Themen wie Krankenversicherungen oder Hypotheken besprochen werden， war es trotzdem erstaunlich leicht und unterhaltsam zu lesen。Und die Argumentation ist sehr schlüssig: Gerade dann， wenn es um Entscheidungen geht， die man nur selten treffen muss und deren Konsequenzen im Vorfeld nur schwer abzusehen sind， ist eine Hilfestellung natürlich besonders wichtig。Kern dabei ist die "Entscheidungsstruktur": Welche Entscheidung kann/muss/darf getroffen werden， wie gut/leicht/schnell kann man sich die dafür benötigten Informationen beschaffen， wie aufwändig ist der Prozess insgesamt， usw。Das klingt erstmal trocken， ist hier aber in meinen Augen sehr anschaulich dargestellt。 Ein "Nudge" ist eine Art Kompromissvorschlag zwischen staatlicher Regulierung und vollkommener Marktfreiheit。 Jeder soll sich so entscheiden können， wie er das möchte， aber es gibt einen （vorteilhaften！） Vorschlag für alle， die keine individuelle Entscheidung treffen können oder wollen， sei es aus Trägheit oder weil sie sich nicht auskennen oder warum auch immer。Die Idee ist spannend， die Hintergründe dazu aufschlussreich und das Prinzip vielfältig übertragbar - es lohnt sich auf jeden Fall， über verschiedenste Anwedungsbereiche nachzudenken！ 。。。more
TrZaLu
，
the series is really fantastic
Tiina
，
If behavioural economics can be made hilarious， Nudge does it。 I think I laughed out loud a bit when Thaler and Sunstein explained the privatization of Swedish social security （I must admit that in Finland， we have a very special relationship with Sweden）。I did remember some examples that I had read already in Misbehaving written by Thaler， but still consider Nudge worth reading - perhaps even as the first book on behavioural economics one ever reads。
Remco
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（Te） Veel voorbeelden en focus op Amerika
Andreas Kennardi
，
Thaler and Sunstein explains the concept of nudge very thoroughly and well structured。 Although they talk the implementation on a systemic scale and US centric （i’m not a US citizen so it took an extra googling to get the context）， I find the concept is very universal and it’s the core of experience design， a design thinking framework that is very much hyped now。I really love the fact that nudge is scientific based strategy， with several basic design rules that has been justified works well in s Thaler and Sunstein explains the concept of nudge very thoroughly and well structured。 Although they talk the implementation on a systemic scale and US centric （i’m not a US citizen so it took an extra googling to get the context）， I find the concept is very universal and it’s the core of experience design， a design thinking framework that is very much hyped now。I really love the fact that nudge is scientific based strategy， with several basic design rules that has been justified works well in shaping human behavior as long as freedom of choices exist。As people who work in advertising industry， this book really helps strategizing how idea should have basic principles if the objective is to get people change their behavior。 。。。more
Rita Martins
，
A different idea that teaches you why people decide what they decide - and shows how the way we present choices have an impact on the final decision。Therefore as a society we can improve decision making by improving the presentation of options。 Very important idea for families and companies and government。
Amanda Zhang
，
I'm glad I'm done this book。 I only read it because it was for book club and honestly， I wish I wouldn't have finished it。 It didn't feel that revelatory for me and I was bored almost every time I listened。 I'm glad I'm done this book。 I only read it because it was for book club and honestly， I wish I wouldn't have finished it。 It didn't feel that revelatory for me and I was bored almost every time I listened。 。。。more
Elise H
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Some interesting premises， and a well presented collection of ideas。 Hard to get through。
Mothwing
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Could not finish this one， it was just too outlandish and weird。 Say you want to open a school cafeteria， what type of vendors do you consider？ Since you're reading this and are therefore likely within my own particular echo bubble， you were like me probably thinking along the lines of local producers of healthy organic food， if possible with a worthy cause， like a local kitchen that employs people who would not be employed elsewhere。 This book goes with how of course you consider profit first， Could not finish this one， it was just too outlandish and weird。 Say you want to open a school cafeteria， what type of vendors do you consider？ Since you're reading this and are therefore likely within my own particular echo bubble， you were like me probably thinking along the lines of local producers of healthy organic food， if possible with a worthy cause， like a local kitchen that employs people who would not be employed elsewhere。 This book goes with how of course you consider profit first， which means fast food， but this is not bad because of free choice， BUT: and this is the new bit the book tries to introduce: you might also consider healthy options to further the kid's health。 But don't worry， it's not really limiting free choice， it's just nudging kids into the right direction。 It works in supermarkets， after all， where the fresh produce is at the entrance， making people buy more of that。 They call it "libertarian paternalism" and do not panic， it does not mean ~limiting choice~， it means carefully presenting the choices in such a way that a certain type of choice is more likely。 So， this one went back。 But if you live in some libertarian hellscape and need an excuse to behave like a human being with a conscience， by all means， buy this book。 I genuinely do not understand the pretzel thinking that ends you up really genuinely believing that the type of ~free choice~ that outsources school cafeterias to McDonald's and Subway results in any type of free choice at all。 。。。more
Heidy Nguyen
，
This is not a well-written book and the title is a bit misleading for me; however， it is the one that almost everyone should read - especially politicians， technocrats， and others in positions of public policy。Sunstein and Thaler argue that dramatic changes in human behavior can be effected through sensible changes in "choice architecture"。 Choice architecture is the orchestration of options。 It can range from how choices are presented （make the broccoli easy to reach but put the double fudge ca This is not a well-written book and the title is a bit misleading for me; however， it is the one that almost everyone should read - especially politicians， technocrats， and others in positions of public policy。Sunstein and Thaler argue that dramatic changes in human behavior can be effected through sensible changes in "choice architecture"。 Choice architecture is the orchestration of options。 It can range from how choices are presented （make the broccoli easy to reach but put the double fudge cake on the bottom shelf）， to default options （make retirement plans opt-out， rather than opt-in）， to a wide variety of other "nudges"。Nudge presents a new insight into psychology and behavioral economics with the idea of libertarian paternalism。 It supplements these with examples of successful and unsuccessful choice architecture。 The book totally convinced me that subtle， inexpensive reforms are capable of achieving dramatic， positive changes。Perhaps the most exciting thing about Nudge is that the reforms it proffers are bipartisan。 Give people more information about the choices they make？ Set defaults that are the best for everyone？ Give people feedback about how efficient and effective their decisions are？ The only people who can be against these ideas are those with vested interests in an ignorant or otherwise misled populace。 。。。more
Jerry
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Thaler and Sunstein employ the use of social circumstances to discuss behavioral economics: marriage licenses， food safety grade requirements， mortgages， etc。 They stress the importance of 'libertarian paternalism' : a term that they proudly deem a non-oxymoron。 While some of their points are largely convincing， particularly the privatization of marriage， other decisions are a bit more head-scratching。 Regardless， Thaler/Sunstein have a good point: in the case of a hard decision that provides li Thaler and Sunstein employ the use of social circumstances to discuss behavioral economics: marriage licenses， food safety grade requirements， mortgages， etc。 They stress the importance of 'libertarian paternalism' : a term that they proudly deem a non-oxymoron。 While some of their points are largely convincing， particularly the privatization of marriage， other decisions are a bit more head-scratching。 Regardless， Thaler/Sunstein have a good point: in the case of a hard decision that provides little feedback and occurs infrequently， people could use a nudge of some sort。 。。。more
Daniel Harding
，
Very helpful and encouraging。 Somewhat statistically loaded but worth the read for the overall instruction and reminder of the importance of how we present things。
Stephen Henninger
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It's been awhile since I've read anything about economics。 Thaler and Sunstein create a compelling argument of how nudges could help with many issues facing the country。 What's concerning， is that the book is now 13 years old and most of the issues the book has policy suggestions for are still plaguing the US。 Libertarian paternalism can't hurt！ Time we give it a try。 It's been awhile since I've read anything about economics。 Thaler and Sunstein create a compelling argument of how nudges could help with many issues facing the country。 What's concerning， is that the book is now 13 years old and most of the issues the book has policy suggestions for are still plaguing the US。 Libertarian paternalism can't hurt！ Time we give it a try。 。。。more
Isabel Rasmussen
，
was helpful in understanding behavioral economics basicsthe beginning， more theoretical half was interesting but it just got progressively worse
Mairead
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Not my thing
Tumelo Lesisa
，
This book took me longer to finish， mainly because it was not relatable to me as I am living in South Africa。 I had high expectations I guess from the title “Nudge” and subtitle “improving decisions about health， wealth and happiness “ the subtitle of the book got me to read the book with the hope that I will learn a thing or two about improving decision making that will impact my life on the above three aspects。 The book is full of American examples that are not easy to understand if you are no This book took me longer to finish， mainly because it was not relatable to me as I am living in South Africa。 I had high expectations I guess from the title “Nudge” and subtitle “improving decisions about health， wealth and happiness “ the subtitle of the book got me to read the book with the hope that I will learn a thing or two about improving decision making that will impact my life on the above three aspects。 The book is full of American examples that are not easy to understand if you are not from America or interested in America。 I felt like giving up along the way but I kept going with the hope that it will start getting interesting。 There are few items to learn from it， but I would not recommend it for a non-American fellow。 。。。more
Abigail Advincula
，
This was a clever book。 It is almost like a a podcast series on mental biases and shortcuts。 If you're interested in choice architecture， you should read it。 This was a clever book。 It is almost like a a podcast series on mental biases and shortcuts。 If you're interested in choice architecture， you should read it。 。。。more
Sarah Tysk
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After reading Thinking Fast and Slow， it felt very redundant。
Nick Leader
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Goes into a lot of detail on ways that small changes can have a significant impact on society and people's behavior。 Goes into a lot of detail on ways that small changes can have a significant impact on society and people's behavior。 。。。more
Simon Arneberg
，
Nudge presented a lot of super interesting ideas about decisions， mostly from the viewpoint of someone who is a "choice architect"。 Whenever we word a question or set defaults， we are inevitably going to nudge people toward certain defaults， and so it talks through various different scenarios where nudging is helpful （and where it can/should be implemented to help people）。 It's important to design our choice architecture especially when people have to make a decision with low frequency， high imp Nudge presented a lot of super interesting ideas about decisions， mostly from the viewpoint of someone who is a "choice architect"。 Whenever we word a question or set defaults， we are inevitably going to nudge people toward certain defaults， and so it talks through various different scenarios where nudging is helpful （and where it can/should be implemented to help people）。 It's important to design our choice architecture especially when people have to make a decision with low frequency， high importance， and little immediate feedback。 I read it because it was mentioned in Daniel Kahneman's book Thinking Fast & Slow。 Nudge showed many similar principles to that book， but at a more policy-directed level。 While the content was fascinating to think about， it did get pretty dry in some chapters。 。。。more
Daniel
，
An important baseline for understanding choice architecture and the responsibility of choice architects。
Doreenandy
，
I couldn't get through the first chair of the book。 This was one of the few books that didn't bother me much skimming truth it。 I couldn't get through the first chair of the book。 This was one of the few books that didn't bother me much skimming truth it。 。。。more
Anna Thompson
，
Some of this book feels very outdated， but its general principles still apply。 Giving folks too many options + limited ability to compare/evaluate across those options makes it difficult to reach optimality for the individual and collective society。
Medha Chaudhary
，
Nudge is both deeply insightful and amusing when you least expect it to be。 Like most educational books， the point gets a little repetitive after a while， but I think the idea is to drill down the fact that most of our lives revolve around choices， and whether we realise it or not， we are nudged to prefer a certain choice over another due to inertia （which explains our love to stick to defaults） and accidental or intentional choice architecture。 Once you realise this， you would see every choice Nudge is both deeply insightful and amusing when you least expect it to be。 Like most educational books， the point gets a little repetitive after a while， but I think the idea is to drill down the fact that most of our lives revolve around choices， and whether we realise it or not， we are nudged to prefer a certain choice over another due to inertia （which explains our love to stick to defaults） and accidental or intentional choice architecture。 Once you realise this， you would see every choice you make more intelligently than before， and that is one of the best takeaways you could ever get from a book :）Issue: A lot of the examples are way too specific to America， and a more global perspective would have made it easier to relate to。 。。。more
Valerio Celletti
，
Estremamente interessante la parte relativa all'architettura delle scelte， ma eccessivamente profondo， per i miei gusti， nell'analisi dell'architettura delle scelte utilizzata nelle politiche pubbliche。 Immagino che sia dedicata a un pubblico di decision maker di amministrazioni locali。Mi ha incuriosito sul tema ma mi ha lasciato， come succede in alcuni ristoranti pretenziosi， con ancora molto appetito e un po' di delusione。 Estremamente interessante la parte relativa all'architettura delle scelte， ma eccessivamente profondo， per i miei gusti， nell'analisi dell'architettura delle scelte utilizzata nelle politiche pubbliche。 Immagino che sia dedicata a un pubblico di decision maker di amministrazioni locali。Mi ha incuriosito sul tema ma mi ha lasciato， come succede in alcuni ristoranti pretenziosi， con ancora molto appetito e un po' di delusione。 。。。more
Marc Geraldez
，
Would love to read a more updated version。 The examples provided are amazing in how much sense it makes but completely overlooked。
Rajesh Sreedharan
，
Fantastic book and one that I will need to read again。
Cleosson Souza
，
First part of the book is really amazing。 The author describe the theory and practical examples。 It helped to change the way I thought about choices。 Then， you have the second part of the book， and that one is just a bunch of tedious examples
shreeya
，
Zzzzzzzzzzzzzzzzzzzzzz
Kiana Caranto
，